data protection

We are delighted that you have shown interest in our company. Data protection is of a particularly high priority for the management of A.M. Bunker . The A.M. Bunker website can be used without providing any personal data. However, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain consent from the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to A.M. Bunker . By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.
A.M. Bunker, as the controller, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, internet-based data transmissions may have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to communicate personal data to us via alternative means, e.g. by telephone.

1. Definitions

The data protection declaration of A.M. Bunker is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be easily readable and understandable for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
In this privacy policy we use, among others, the following terms:

a) Personal data

Personal data is any information relating to an identified or identifiable natural person (“data subject”). A natural person is considered to be identifiable if he or she can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

e) Profiling

Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements,

f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or person responsible for processing

Controller or controller responsible for processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processors

A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient is a natural or legal person, public authority, agency or other body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be considered recipients; the processing of those data by those authorities shall be in compliance with the applicable data protection rules and in accordance with the purposes of the processing.

j) Third parties

Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons authorised to process personal data under the direct responsibility of the controller or processor.

k) Consent

Consent of the data subject is any voluntary, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data concerning him or her.

2. Name and address of the person responsible

The controller within the meaning of the General Data Protection Regulation (GDPR), other data protection laws applicable in the member states of the European Union and other provisions relating to data protection is:

A.M. Bunker
Hertzstrasse 71, House 6

13158 Berlin, Germany

Owner/Managing Director: Andreas Mühe

Phone: +49 179 622 45 09
Email: privacy@am-bunker.com
Website: www.am-bunker.com

3. Cookies

The A.M. Bunker website uses cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a character string that allows websites and servers to be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.
Through the use of cookies , A.M. Bunker can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

Cookies can be used to optimize the information and offers on our website for the benefit of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The website user who uses cookies does not, for example, have to enter their access data every time they visit the website, as this is taken over by the website and the cookie is thus stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart. The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information

The A.M. Bunker website collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that may be used in the event of attacks on our information technology systems.

When using this general data and information , A.M. Bunker does not draw any conclusions about the person concerned. Rather, this information is required to (1) correctly deliver the contents of our website, (2) optimize the contents of our website and its advertising , (3) ensure the long-term functionality of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. Therefore , A.M. Bunker statistically evaluates anonymously collected data and information with the aim of increasing the data protection and data security of our company and ensuring an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a person concerned.

5. Subscribe to our newsletters

On the A.M. Bunker website, users are given the opportunity to subscribe to our company's newsletter . The input mask used for this purpose determines which personal data is transmitted to the controller when ordering the newsletter.

A.M. Bunker informs its customers and business partners at regular intervals by means of a newsletter about the company's offers. The company's newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for the newsletter using the double opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address as the data subject has authorized receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later date and therefore serves to legally protect the controller.

The personal data collected when registering for the newsletter is used exclusively to send our newsletter. In addition, subscribers to the newsletter can be informed by e-mail if this is necessary for the operation of the newsletter service or a relevant registration, as could be the case if the newsletter offer is changed or if the technical conditions change. The personal data collected by the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data that the data subject has given for the purpose of sending the newsletter can be revoked at any time. A corresponding link can be found in every newsletter for the purpose of revoking the consent. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.

Data processing outside the EEA

We use Klaviyo as a service provider for email marketing. Klaviyo is an American company located at 125 Summer St., MA 02110, USA.

Klaviyo processes your data in the USA, among other places. According to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA, which can entail various risks for the legality and security of data processing. Klaviyo uses so-called standard contractual clauses (SCC) as the basis for data processing for recipients based in third countries or for data transfers there (e.g. USA). These are a set of rules adopted by the EU Commission and part of the contract with the respective third party. According to Art. 46 Para. 2 lit. b GDPR, they guarantee the security of data transfer. These standard contractual clauses are provided by the EU Commission as sample templates and are intended to ensure that the transfer and storage of your data in third countries complies with European data protection standards in accordance with the GDPR. Through these standard clauses, Klaviyo undertakes to comply with European data protection levels when processing and storing data in the USA. The standard clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard clauses here.

Klaviyo’s Data Processing Agreement, which corresponds to the standard contractual clause, can be found here.

You can find more information about Klaviyo’s data processing here.

6. Newsletter tracking

The AM Bunker newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which is sent in HTML format to enable log file recording and analysis. This enables a statistical analysis of the success or failure of online marketing campaigns. Using the embedded tracking pixel, AM Bunker will recognize whether and when an e-mail was opened by a data subject, and which links in the e-mail were accessed by the data subject.

These personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. These personal data are not passed on to third parties. Data subjects are entitled at any time to revoke the respective separate declaration of consent given in the double opt-in procedure. After revocation, these personal data are deleted by the controller. PSBL GmbH automatically interprets unsubscribing from the newsletter as a revocation.

7. Contact via the website

Our website contains legally required information that enables quick contact with our company and direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

8. Routine deletion and blocking of personal data

The controller shall process and store personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the purpose of storage no longer applies, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

9. Rights of the data subject

a) Right of confirmation

Each data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact any employee of the controller.

b) Right of access

Each data subject shall have the right granted by the European legislator to obtain from the controller at any time free information about the personal data concerning him or her stored and a copy of this information. Furthermore, the European legislator has granted the data subject the right to information about the following information:

– the purposes of the processing;
– the categories of personal data concerned;
– the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
– where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
– the existence of a right to request from the controller the rectification or erasure of personal data or restriction of processing of personal data concerning him or her or to object to such processing;
– the existence of a right to lodge a complaint with a supervisory authority;
– where the personal data are not collected from the data subject, any available information as to their source;
– the existence of automated decision-making, including profiling, referred to in Article 22 (1) and (4) of the GDPR and – at least in those cases – meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.
Furthermore, the data subject has the right to obtain information as to whether personal data are transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer.
If a data subject wishes to exercise this right to information, he or she may contact any employee of the controller at any time.

c) Right to rectification

Each data subject shall have the right granted by the European legislator to obtain from the controller the immediate rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may contact any employee of the controller at any time.

d) Right to erasure (right to be forgotten)

Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies and processing is not required:

– The personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
– The data subject withdraws consent on which the processing is based according to Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, and unless there is another legal basis for the processing.
– The data subject objects to the processing pursuant to Art. 21 Para. 1 GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 Para. 2 GDPR.
– The personal data were processed unlawfully.
– The erasure of personal data is necessary to fulfill a legal obligation under Union or Member State law to which the controller is subject.
– The personal data were collected in relation to the offer of information society services pursuant to Article 8(1) of the GDPR.

If one of the above reasons applies and a data subject wishes to have personal data stored by A.M. Bunker deleted , he or she may contact A.M. Bunker at any time, who will designate an employee responsible for processing. An employee of A.M. Bunker will ensure that the deletion request is complied with immediately.
Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase the personal data, the controller shall take reasonable steps, including technical measures, taking into account available technology and the cost of implementation, to inform other controllers processing personal data that the data subject has requested from such controllers to erase links to, or copies or replications of, those personal data, unless processing is required. An employee of A.M. Bunker will arrange the necessary measures in individual cases.

e) Right to restriction of processing

Each data subject has the right granted by the European legislator to request the controller to restrict processing if one of the following conditions applies:
– The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
– The processing is unlawful and the data subject opposes the erasure of personal data and requests the restriction of their use instead.
– The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them to assert, exercise or defend legal claims.
– The data subject has objected to processing pursuant to Art. 21 (1) GDPR, pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to restrict the processing of personal data stored by A.M. Bunker, he or she may at any time contact any employee of the controller. The A.M. Bunker employee will arrange the restriction of processing.

f) Right to data portability

Each data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller, in a structured, common and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data were provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR, or on a contract pursuant to point (b) of Article 6(1) GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so would not adversely affect the rights and freedoms of others.
To assert the right to data portability, the data subject may contact any employee of A.M. Bunker at any time.

g) Right to object

Each data subject shall have the right granted by the European legislator to object, on grounds related to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.
In the event of an objection, A.M. Bunker will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

If A.M. Bunker processes personal data for direct marketing purposes, the data subject has the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling insofar as it is related to such direct marketing. If the data subject objects to A.M. Bunker to processing for direct marketing purposes, A.M. Bunker may no longer process the personal data for these purposes.

In addition, the data subject has the right, for reasons related to his or her particular situation, to object to the processing of personal data concerning him or her by A.M. Bunker for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary to perform a task carried out in the public interest.
To exercise the right to object, the data subject may contact any employee of A.M. Bunker. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002 /58/EC, to exercise his or her right to object by automated means using technical specifications.

h) Automated decision-making in individual cases, including profiling

Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is not permitted by Union or Member State law to which the controller is subject, or (3) is not based on the data subject’s explicit consent.

Where the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller or (2) is made with the data subject’s explicit consent, A.M. Bunker shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to exercise rights concerning automated decision-making, he or she may contact any employee of A.M. Bunker at any time.

i) Right to withdraw consent under data protection law

Each data subject has the right granted by the European legislator to withdraw consent to processing of his or her personal data at any time.
If the data subject wishes to exercise his or her right to withdraw consent, he or she may contact an employee of A.M. Bunker at any time.

10. Data protection provisions regarding the application and use of Facebook

The controller has integrated components of the enterprise Facebook on this website. Facebook is a social network .
A social network is a place for social meetings on the Internet, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or allow the Internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a person lives outside the USA or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Facebook component (Facebook plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download the display of the corresponding Facebook component from Facebook via the Facebook component. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/. As part of this technical procedure, Facebook receives knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes with each call-up to our website by the data subject and for the entire duration of their stay on our website which specific sub-page of our website was visited by the data subject. This information is collected through the Facebook component and assigned to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, e.g. the "Like" button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores these personal data.

Facebook always receives information about the visit to our website by the data subject via the Facebook component, provided that the data subject is logged in to Facebook at the same time as accessing our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of this information to Facebook is not desirable for the data subject, he or she can prevent the transmission by logging out of their Facebook account before accessing our website.
The privacy policy published by Facebook, available at https://facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various setting options are made available to prevent data transmission to Facebook. These applications can be used by the data subject to prevent data transmission to Facebook.

11. Data protection provisions regarding the application and use of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party websites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party websites to match the content of the respective third-party website. Google AdSense enables an interest-based targeting of the Internet user, which is implemented by creating individual user profiles.
The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of the AdSense component from Google is the integration of advertisements on our website. Google AdSense sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. The setting of the cookie enables Alphabet Inc. to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component was integrated, the Internet browser on the information technology system of the data subject will automatically transmit data through the Internet browser to the data subject. The Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc. As part of this technical procedure, the company Alphabet Inc. receives knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. serves, in order to, among other things, trace the origin of visitors and clicks and subsequently create commission statements.

The data subject can prevent the setting of cookies through our website, as already explained above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from placing a cookie on the information technology system of the data subject. In addition, cookies already used by Alphabet Inc. can be deleted at any time via an Internet browser or other software programs.
In addition, Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable log file recording and log file analysis, through which a statistical evaluation can be carried out. Using the embedded tracking pixels, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked by the data subject. Tracking pixels are used, among other things, to analyze the flow of visitors on a website.
Via Google AdSense, personal data and information, including the IP address, which is required to record and bill the advertisements displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on the personal data collected via this technical procedure to third parties.
Google AdSense is explained in more detail at the following link https://www.google.com/intl/en/adsense/start/.

12. Payment method: Privacy Policy PayPal as payment

The controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are made via so-called PayPal accounts, which are virtual private or business accounts. In addition, PayPal has the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also performs escrow functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.rl & Cie. SCA, 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects “PayPal” as a payment option during the ordering process in our online shop, the data subject’s data will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data required to process the payment. Personal data related to the respective order that is necessary to process the purchase contract is also required.

The purpose of transmitting the data is payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit agencies. This transmission serves to check identity and creditworthiness.

PayPal may pass on personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfill the contractual obligations or if the data is processed on behalf of them.

The data subject has the option of revoking his or her consent to PayPal handling personal data at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.

PayPal’s applicable data protection provisions are available at https://www.paypal.com/webapps/mpp/ua/privacy-full.

13. Data protection provisions on the application and use of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a person came from (so-called referrer), which subpages were visited or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
For web analysis by Google Analytics, the controller uses the application "_gat. _anonymizeIp". Through this application, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if our websites are accessed from a member state of the European Union or another contracting state to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze access to our website. Google uses the collected data and information, among other things, to evaluate the use of our website and to provide online reports that show the activities on our websites and to provide us with other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically transmit data through the Internet browser to the information technology system of the data subject. The Google Analytics component for the purpose of online advertising and the settlement of commissions with Google. As part of this technical procedure, the enterprise Google receives knowledge of personal data, such as the IP address of the data subject, which Google uses, inter alia, to trace the origin of visitors and clicks and subsequently create commission statements.
The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. With each visit to our website, such personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

In addition, the data subject has the option of objecting to the collection of data generated by Google Analytics and related to the use of this website, as well as the processing of this data by Google, and of precluding any such processing. To do so, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript so that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is regarded by Google as an objection. If the information technology system of the data subject is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on was uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google's applicable privacy policy can be found at https://www.google.com/intl/en/policies/privacy/ and at http://www.google.com/analytics/terms/us.html. Google Analytics is explained in more detail at the following link: https://www.google.com/analytics/.

If you have given your consent, Google Analytics, a web analysis service provided by Google LLC (Google), is used on this website. The use includes the "Universal Analytics" operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus to analyze a user's activities across devices.

Google Analytics uses cookies, text files placed on your computer, to help the website analyze how users interact with the website. The information generated by the cookie about your use of the website is generally transferred to and stored by Google on servers in the United States. However, if IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and shortened there. Please note that Google Analytics has been enhanced to include IP anonymization on this website to ensure anonymous collection of IP addresses (so-called IP masking). The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can find more information about terms of use and data protection at https://www.google.com/analytics/terms/gb.html or https://policies.google.com/?hl=en.

Purposes of processing
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.

Legal basis
The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 (1) lit. a GDPR.

Recipients or categories of recipients:
The recipient of the collected data is Google.

Transfer to third countries
Personal data is transferred to the USA under the EU-US Privacy Shield based on the adequacy decision of the European Commission. You can download the certificate here.

Duration of data storage
The data we send and which is linked to cookies, user identifiers (e.g. user IDs) or advertising identifiers is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

Rights of the persons affected
You can revoke your consent at any time with effect for the future by preventing the storage of cookies through the corresponding setting in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser add-on.

Opt-out cookies prevent your data from being collected in the future when you visit this website. To prevent Universal Analytics from collecting data across different devices, you must opt out on all systems used.

14. Data protection provisions regarding the application and use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads in Google's search engine results and in the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords that will only display an ad in Google's search results if the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on relevant websites using an automatic algorithm that takes the previously defined keywords into account.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying needs-based advertising on third-party websites and in the search engine results of the Google search engine and by displaying third-party advertising on our website.
If a data subject reaches our website via a Google ad, a conversion cookie is stored on the information technology system of the data subject by Google. The definition of cookies is explained above. A conversion cookie expires after 30 days and is not used to identify the data subject. The conversion cookie is used, provided the cookie has not yet expired, to check whether certain sub-pages, e.g. the shopping cart of an online shop system, were accessed on our website. The conversion cookie enables both Google and the controller to track whether a person who reached our website via an AdWords ad made sales, i.e. made or canceled a purchase of goods.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are used to determine the total number of users who were informed about AdWords ads, to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.
The conversion cookie stores personal information, e.g. the Internet pages visited by the data subject. With each visit to our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

Further information and Google’s applicable privacy policy can be found at https://www.google.com/intl/en/policies/privacy/.

15. Data protection provisions regarding the application and use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that may qualify as an audiovisual platform that allows users to share photos and videos and to disseminate such data on social networks.
The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Flooder, Menlo Park, CA, United States.

Each time one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically called up to download a display of the corresponding Instagram component from Instagram. As part of this technical procedure, Instagram receives knowledge of which specific subpage of our website is visited by the data subject.
If the data subject is logged in to Instagram at the same time, Instagram recognizes which specific subpage of our website was visited by the data subject with each visit to our website by the data subject and for the entire duration of their stay on our website. This information is collected through the Instagram component and assigned to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, Instagram assigns this information to the personal Instagram user account of the data subject and stores these personal data.
Instagram receives information via the Instagram component that the data subject has visited our website, provided that the data subject is logged in to Instagram at the time of accessing our website. This takes place regardless of whether the data subject clicks the Instagram button or not. If such a transmission of this information to Instagram is not desirable for the data subject, he or she can prevent this by logging out of their Instagram account before accessing our website.

Further information and Instagram's applicable privacy policy can be found at https://help.instagram.com/155833707900388and https://www.instagram.com/about/legal/privacy/.

16. Data protection provisions regarding the application and use of Twitter

The controller has integrated components of Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute so-called "tweets", e.g. short messages limited to 280 characters. These short messages are available to everyone, even those who are not logged in to Twitter. The tweets are also displayed to so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. In addition, Twitter offers the opportunity to address a broad audience via hashtags, links or retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically called up to download a display of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical procedure, Twitter receives knowledge of which specific sub-page of our website is visited by the data subject. The purpose of integrating the Twitter component is to further disseminate the contents of this website in order to enable our users to introduce this website to the digital world and increase our visitor numbers.
If the data subject is logged in to Twitter at the same time, Twitter recognizes with each visit to our website by the data subject and for the entire duration of the respective stay on our website which specific sub-page of our website was visited by the data subject. This information is collected by the Twitter component and assigned to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, Twitter assigns this information to the personal Twitter user account of the data subject and stores these personal data.
Twitter receives information via the Twitter component that the data subject has visited our website, provided that the data subject is logged in to Twitter at the time of accessing our website. This occurs regardless of whether the data subject clicks on the Twitter component or not. If such a transmission of information to Twitter is not desirable for the data subject, he or she can prevent this by logging out of their Twitter account before accessing our website.

Twitter’s applicable privacy policy can be found at https://twitter.com/privacy?lang=en.

17. Data protection provisions regarding the application and use of YouTube

The controller has integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows you to publish all kinds of videos, so you can access full films and TV shows as well as music videos, trailers and videos created by users via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a YouTube component (YouTube video) was integrated, the Internet browser on the information technology system of the data subject is automatically called up in order to download a display of the corresponding YouTube component. Further information about YouTube can be found at https://www.youtube.com/yt/about/en/. As part of this technical procedure, YouTube and Google receive knowledge of which specific subpage of our website is visited by the data subject.
If the data subject is logged in to YouTube, YouTube recognizes which specific subpage of our website the data subject is visiting each time a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the time of accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If such a transmission of this information to YouTube and Google is not desirable for the data subject, the transmission can be prevented by logging out of their own YouTube account before accessing our website.

YouTube’s privacy policy, available at https://www.google.com/intl/en/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.

18. Legal basis for processing

Art. 6 (1) (a) GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, when processing operations are required to deliver goods or provide other services, the processing is carried out on the basis of Art. 6 (1) (b) GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, such as in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfill tax obligations, the processing is based on Art. 6 (1) (c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third parties. In that case, processing would be based on Art. 6 (1) lit. d GDPR. Finally, processing operations could be based on Art. 6 (1) lit. f GDPR. This legal basis is used for processing operations that are not covered by any of the above-mentioned legal bases, if processing is necessary to protect the legitimate interests of our company or a third party, unless these interests outweigh fundamental rights and freedoms of the data subject which require protection of personal data. We are permitted to carry out such processing operations in particular because they were specifically mentioned by the European legislator. It was of the opinion that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 GDPR).

19. Legitimate interests pursued by the controller or by a third party

If the processing of personal data is based on Article 6 paragraph 1 letter f of the GDPR, our legitimate interest is the conduct of our business for the benefit of the well-being of all our employees and our shareholders.

20. Period for which the personal data will be stored

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted unless it is no longer required for the performance or initiation of a contract.

21. Provision of personal data as a legal or contractual obligation; Necessary prerequisite for entering into a contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision of these data

We would like to point out that the provision of personal data is partly required by law (e.g. tax regulations) or can also arise from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which must then be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before the data subject provides personal data, the data subject must contact an employee. The employee will inform the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of non-provision of the personal data are.

22. Existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.
This privacy policy was created with the privacy policy generator of the German Society for Data Protection, which was developed in cooperation with the data protection lawyers from WILDE BEUGER SOLMECKE, Cologne.

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